What is an SEO consultant and What SEO consulting Services do they Provide in Dubai?
Do you ever go to the second page of google to see the results related to your query? No, right? It is search engine optimization that brings the best results to the first page of google. If you want your business, products, or services to come on the first page, you need an SEO consultant for your biz. This is because if your website isn’t on the first page, there are high chances, your potential customers will never bother to find you.
According to the research, more than 60% of website traffic comes from search engines, and ignoring search engine optimization (SEO) for your business will not be a wise decision.
In this article, we will explore the responsibility of SEO consultants in Dubai and how they can help you with your business. So, let’s start.
Who is an SEO consultant?
An SEO consultant in Dubai, UAE is a professional who specializes in optimizing websites and web pages for search engine ranking. They understand the algorithms and tactics that search engines use to rank websites, and they use those tactics to their advantage by crafting content and implementing strategies that make it easier for people to find your website.
They typically have experience in web development, writing, marketing, or analytics, but their primary focus is on improving a website’s visibility in organic search results. With the responsibility for monitoring trends in the industry and keeping up with changes in algorithms, SEO agency consultants create tailor-made SEO strategies to suit your budget and website requirements.
Along with working on SEO campaigns, SEO company consultants also offer expertise in keyword research and planning tools that help with handling digital marketing, search marketing, and content marketing aspects.
SEO professionals often work in teams with other professionals such as web developers, writers, and marketers to develop an effective strategy that will bring more visibility to a website.
What do Dubai SEO consultants do?
SEO services are the tactics, SEO specialists use to organically elevate the website’s position in the search engines. Here are some of the most prominent responsibilities SEO experts offer:
Keyword research is one of the key factors expert SEO uses to work on before making the SEO strategy. Keywords are basically the words, phrases, and queries that potential customers are using in Dubai, UAE, or all around the world to find products or services in your niche. These keywords are used to optimize the website for global search intent. In simpler words, keywords help SEO experts understand the language of target clients and their search behavior.
The professional SEO person will look at the following metrics of the keyword to find the right keywords for your business:
Search volume: It is the average number of how many times a keyword has been researched.
Keyword difficulty: The difficulty of the keyword is based on how many people are writing about it. It is the number that tells us how hard it would be to rank for that particular keyword.
Click rate: Click rate is an estimated number of clicks one keyword gets on the search engine.
SEO company consultants then come up with a list of all the targeted keywords that people are searching for. You should use those keywords in your content in different positions and a couple of times. They can ask the writing members of the team to use trending keywords in the main headings, titles, or meta descriptions of the blog.
You must create content around those keywords that people are looking for. After all, you are writing to get more business leads.
If you want to be the best in your business, you have to look at your competitors. A professional SEO marketer will find your online competitors, look at their websites, would find out what keywords are they ranking for and what your website lacks and requires to outrank them.
Business owners like you have to create better, more comprehensive content than your competitors to fetch new leads to help your business grow.
It would be hard to find the keywords manually, this is why expert SEO consultants use effective SEO tools that help them make their marketing strategies.
Taking your competitor’s website merely for inspiration will not help you achieve your SEO goals. It is part of the SEO consulting project to find the Content Gap and use those keywords in your content strategy.
With that, it is also the responsibility of the SEO company in Dubai to analyze which keywords your competitors are using for paid search engine marketing.
After finding the keywords, and content gap, search engine optimization consultants will come in contact with the team of SEO experts/writers to ask them to create content (blogs, landing pages) on them. This also includes creating keyword-rich titles, meta descriptions, and page copy, as well as adding relevant images, videos, and other media for better search engine results.
Content optimization is an important part of quality SEO strategy. It involves optimizing existing content to make sure it’s visible to search crawlers and writing new content to fill in any gaps. And internal linking and backlink building will push your content higher in search results.
Remember that, content optimization is not just stuffing keywords. Rather the placement should be natural and the content has to be a good and informative read. Otherwise, you could face a high bounce rate that would harm your website’s authority and creditability.
If your online presence and website would be properly optimized for both google search engines and potential customers, then ranking on google would be easy. And with the help of top SEO consultants, you can achieve a top position in 3 to 6 months.
Website auditing is an important part of SEO consulting services and it should not be overlooked. It involves evaluating the structure of a website, analyzing its content, and performance, and identifying any potential issues that could have a negative impact on search engine rankings.
An audit typically includes assessing the website’s visibility to search engines, its mobile-friendly design, and other technical elements such as page speed, site structure, URLs, webpages, content, and metadata.
It also takes into account factors such as keyword optimization and the presence of backlinks. The goal of a website audit is to identify areas for improvement so that SEO efforts can be maximized and the website can achieve better ranking in organic search results. Expert SEO consulting services include website audits to ensure the optimization of the user experience and the website’s appearance in relevant searches.
Off-page and on-page optimization
Though on-page optimization (content, images, web optimization, user SEO experience) is important, off-page SEO is important as well. Off-page SEO stands for all the activities you do at the backend such as link building. When other websites mention your business, they are basically helping you generate exposure and credibility.
The best SEO consultants of any agency in Dubai will not only help you with on-page SEO requirements but also work to get trustworthy backlinks by providing social media marketing and search engine optimization services.
Technical SEO takes care of the architecture of your website; optimizes it for faster indexing. By creating a sitemap for the content, increasing the loading speed, and making it more mobile-friendly, technical SEO manages all these factors. So, when your business-related query appears in the search box, google shows you.
Other than that, technical SEO work on a lot of other technical aspects of the website like opening robots.txt files and data markups. When you look for SEO services in UAE, make sure you are hiring someone who has extensive experience in technical SEO because not every SEO consultant has experience working on the technical part of the website.
Connect with SEO Guys!
Working with an SEO agency in Dubai is the need of time since there is a lot of competition in the market and only SEO can give you an edge to be above your competitors and attract organic leads. Being one the leading SEO companies in Dubai, we have been helping our clients reach their business marketing goals before time.