SEO’s basics: An Introduction to Search Engine Optimization -

SEO's basics: An Introduction to Search Engine Optimization

SEO’s basics: An Introduction to Search Engine Optimization

SEO for Beginners: A Complete Introduction to Search Engine Optimization

When you search for something in the search box, the relevant search results that show up are part of SEO. Content with good SEO comes at the top. If you want to rank higher in the search results, then you need to learn about SEO. There are certain factors related to SEO and tools to help you get organic search traffic. And all the basics of SEO are pretty easy to learn. Stay with us to get an ultimate guide to search engine optimization.

What is Search engine optimization (SEO)?

SEO stands for Search engine optimization and it is the process of improving the visibility and ranking of a website or web page in search engine results pages (SERPs).

SEO best practices make the website or web page to be more visible and rank higher in SERPs. This can lead to more traffic to the website or web page, which ultimately attracts more customers or clients for the business. Good SEO means better search engine rankings.

There are many factors that are important for SEO success, such as the quality of the content, the keywords that are used, the design and structure of the website, and the way that the website is linked to other websites.

Remember that – SEO is not a quick process, and it often takes months or even years to see results. However, it can be a very effective way to improve the visibility and ranking of a website or web page.

Why is SEO important these days?

There are a lot of reasons why SEO is so important these days and why everyone should understand the basics of search engine optimization. One of many reasons is more and more people are using the internet to find information, products, and services. This means that people might be searching for the products or services that you provide. If you want to be found by potential customers, you need to learn SEO to make sure your website is optimized for search engines. So the customers can find you easily.

Another reason why SEO is so important is that it can help you stand out from your competitors. If everyone is using the same keywords and phrases, it can be hard to differentiate yourself. However, if you use effective SEO strategies, you can make your website more visible and attractive to potential customers. With accurate strategies, you can come rank higher than your competitors in organic search results.

In today’s digital world, SEO is essential for businesses of all sizes. By investing in SEO, you can improve your website and reach more people than ever before.

How do search engines work?

Search engines crawl (Crawling is a process where search engines send a bunch of robots/spiders/crawlers to the website to find content)  hundreds of billions of internet. Those crawlers into the page and look for new content. The data on the crawled pages get saved in the search engine’s index. And upon Google’s search or search on other engines, those crawlers extract results from the index.

Types of results in search engines

SEM (Search Engine Marketing)

There are mainly two types of research results that show up on SERPs. One is called search engine marketing (SEM). Search marketing is the paid search where companies bid on high search volume keywords to get exposure and leads. If you notice, within the search, at almost every research, the top few ones would be google ads. Search engines charge for those ads based on the search volume and how many people are bidding on it.

Organic Search Results

The other type of research is organic research and it is entirely based on SEO factors. If your website’s SEO isn’t good, no matter what you do, you will never appear on search result pages. SEO helps search engines to discover that you exist. It is completely free. Only those win who have content liked by crawlers.

How to do SEO?

Five factors are involved in SEO strategy. Following them all can help search engines discover and rank your business because all the organic search rankings are the result of SEO and SEO only.

Keywords research

Keywords are basically the words that people use to make the search query. People tell google. Those words help google understand what the researcher wants to see. In the world of search, search engines provide such piece of content that is accurate and exactly what the person wanted to see. To make the user’s search experience good, google and other search engines work to bring those results that answer the query. 

Finding the right keywords is the first step toward SEO optimization. With the help of keyword tools, you can find the words people are searching for and can target them.

There are a few methods for researching keywords such as the Google AdWords Keyword Planner. This will give you ideas for keywords that people actually use. Another way is to look at your competitor’s websites and see what keywords they are targeting. You can also use Google’s Suggest tool to get ideas for keywords. Simply start typing in a keyword related to your business and see what Google suggests.

Content Creation

What to do after finding the keywords? You can use those keywords to generate content for your website to get higher in the search results and also help search engines to consider you whenever the search is made on your targetted keyword. You need to have the best content on your web page to help search engines to crawl and find the related information.

The goal of content creation is to produce high-quality, engaging, and original content around the targeted keyword that will resonate with your audience and answer their queries.

To create content, you need to first understand your audience and their motive behind the search. What kind of information are they looking for? What kind of tone should you use? Once you have a good understanding of your audience, you will surely have tons of ideas to work on.

On-page SEO optimization

There are two types of optimization techniques. I.e., On-page and off-page SEO. On-page SEO work is all related to user experience or what looks on the website. On-page SEO optimization is the process of making your website as search-engine-friendly as possible. This involves optimizing your website’s title, meta tags, keywords, and other elements to make it more visible to search engines.

Off-page search optimization

Off-page search optimization is all about building links to your website from other websites. With link-building, you build trust in front of your potential customers and by generating content you create authority. This can be done in a number of ways, such as through guest blogging, forum posting, directory submission, and social media. The goal is to get as many high-quality links pointing to your site as possible, as this will help rank better in search engines like Yahoo, google, and bing.

Technical SEO

Technical SEO helps search engines understand what is inside your website. It helps all the major search engines find your content, then crawl and index it.

Indexing means when google and other search engines add your content to their index or algorithm and it happens after crawling.

To handle the technical stuff, google search console is another tool google offers for free. The google search console is used to keep an eye on your website’s technical aspects such as monitoring and maintenance.

Are there any benefits of SEO?

Yes, there are many benefits of SEO. If we ask you which search results you open when you make a query on google. Your answer would be the top ones. This is the most obvious benefit of SEO; it brings your website to the top.


Based on SEO, the first rankings that are optimized get more leads as compared to the websites that show on the second or later pages of the search results. Good search rankings help in attracting more traffic to your website. As the trend changes, all the channels on the internet keep fluctuating except the search engines. The queries on the search engines remain consistent every month. This goes in the favor of your business if your content is ranking better.


Good ranking is completely free. With best practices, anyone can rank any type of content and any type of business. But if you compare the leads you’re getting from organic results with the leads that are coming from the Ads, it will be shockingly expensive. Putting ads after bidding on your desired keywords is competitive. However, ranking on your desired keywords might be competitive but wouldn’t be as costly as ads.

Brand Awareness

SEO helps you improve your website so that it is more likely to rank on top in search results. SEO creates authority for your brand; builds brand awareness and credibility, and can even help you generate leads and eventually sales.

Connect with SEO Guys!

If you want your business to rank higher than your competitors and want to optimize your website to generate traffic and leads, then contact us today. Our team of SEO experts will help you resolve all the SEO issues and work on improving search results.

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