Case study: Are indented search results on Google actually hurting your business?

Example: Are actually jagged search engine result on Google.com really harming your company?

January 11, 2023 Seo Guys 0 Comments


Google renewed jagged search engine result in the end of 2021. Jagged search engine result are actually when Google.com presents extra webpage( s) coming from the exact same domain name that it assumes pertain to your concern. These usually take place on Web page 1.

Example of indented result

Many individuals may presume possessing pair of search engine result on Web page 1 is actually an advantage, however I will certainly reveal you why I do not acknowledge.

Key words marketing

As search engine optimization schemers, our experts are actually enhancing particular web pages to stand for a search phrase or even concern. When it comes to jagged search engine result, web pages you performed certainly not want to show up are actually additionally appearing for that concern.

What if a customer selects among the outcomes as well as does not observe what they prefer? Isn’t this an indication that Google.com is actually unsure concerning which webpage to reveal?

CTR based upon role

If our experts check out these 3 researches, the ordinary click-through price (CTR) based upon Google.com SERP stance appears like this:

Position CTR array
1 28-40%
2 16-18%
3 10-11%
4 7-8%
5 6% or even less

Let’s state an internet site possesses a jagged search results page at stance 4. Making use of the dining table over, our CTR would certainly be actually all around 14% (incorporating the higher of placement 4 as well as placement 5).

However, if our experts can relocate that search results page approximately install 2, our CTR would certainly be actually in between 16-18%.

Of program, quick approximately install 1 would certainly be actually the greatest along with a CTR of 28-40%.

Can you obtain Google.com to eliminate jagged search engine result?

Yes, you can easily obtain jagged search engine result to vanish. In the instance listed below, our experts improved the leading webpage that was actually specified ready 5.

However, after our experts performed that, Google.com began revealing an added webpage jagged in between placement 5 as well as placement 6.

Indented search results

So, our experts got back to the web site as well as guaranteed the web site marketing created it crystal clear which webpage should position for that key phrase with essential search engine optimization approaches like interior connecting.

After performing this, completion outcome was actually that the webpage our experts desired to position gone up to install 4 as well as the jagged search results page was actually gone.

Indented search result removed

What performed this carry out to their visitor traffic?

The month after they went up coming from placement 5 to install 4, our experts viewed a 55% boost in their visitor traffic on this webpage.

Reassessing the market value of jagged search engine result on SEO

Some individuals might presume that jagged search engine result are actually an advantage for your web site, however I would certainly need to differ.

I presume it is essential to possess the webpage you improved for a details key phrase be actually the only webpage coming from that domain name that turns up for that concern.

Besides the perks of a much higher CTR, our experts additionally can easily certainly not be actually ensured which webpage a customer would certainly click if there are actually pair of options.

I have actually experienced this exact same instance along with numerous of our customers in the final handful of months. In every scenario I have actually serviced so far, I located that removing the jagged outcome possessed a good effect on ranking as well as visitor traffic to the web site.


Opinions conveyed in this particular post are actually those of the visitor writer as well as certainly not essentially Online search engine Property. Workers writers are actually specified right here.


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About the author

Joy Hawkins

Delight is actually the proprietor of the Neighborhood Explore Online Forum, LocalU, as well as Sterling Skies, a Regional search engine optimization organization in Canada & & the U.S.A.. She has actually been actually operating in the field given that 2006 as well as takes pleasure in talking routinely at advertising and marketing seminars like MozCon, LocalU, Pubcon, SearchLove, as well as Condition of Explore. You can easily locate her on Twitter or even offering as an Item Specialist on the Google.com My Company Online Forum.

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