18 Free SEO Tools to Boost Your Website Ranking in Search Engines - SeoGuys.ae

18 Best Free SEO Tools For Website Ranking

18 Free SEO Tools to Boost Your Website Ranking in Search Engines

18 Best Free SEO Tools For Website Ranking

If you are looking for free SEO tools that can help you with your better website ranking and other analytical matters, here are the best free SEO tools that are effective, result-driven, and most of all completely free.

What is SEO?

SEO or search engine optimization is basically making your website desirable for search engine crawlers. So, they can rank it higher on search results. Of google and other search engines.

If your content or website isn’t getting the results you expected, now is the right time to dig deep into the SEO strategy of your website. This is because only SEO can help you drive the traffic or visitors you would like.

What are SEO Tools?

SEO Tools are invaluable tools for anyone looking to improve their website’s search engine rankings. With these tools, you can analyze your website’s current performance on your target keywords. With that, you can also track changes over time, and determine what you need to change in order to rank higher in the search engine results pages.

Free SEO Tools not only help you identify the right keywords to target but also guide you to optimize your content accordingly. They do this by providing insight into how your competitors are performing and helping you develop a more effective SEO strategy.

Beyond that, certain SEO tools have helpful features like backlink analysis, keyword research, competitor analysis, and web analytics that can help you further refine and enhance your website’s visibility online. With the right free SEO tool, you can easily move up the rankings quickly and effectively.

How the Free SEO Tools can Help You?

Most of the free SEO tools help websites on/with:

·       Topic research

·       Keyword research

·       Website Analysis

·       SEO performance

·       On-page SEO

·       Site speed

·       Rank Checking

·       Local SEO

·       Link building

·       Mobile optimization

All the SEO tools can prove to be an immense help if you learn to use them effectively.

What are the Best SEO Tools

Google Analytics

Google is dominating the internet. Almost 3 billion people use google every day for their queries. The SEO tool google analytics provides accurate and well-detailed SEO analysis data like no other tool. So, if you haven’t started using this analysis too, you are missing a lot.

How Does Google Analytics work?

  • It enables businesses to track their website performance and make informed decisions based on the data.
  • This free tool provides data about the traffic to your website, the keywords visitors are using to find their website, how long they are staying on your website, how many pages people view per visit, and which pages people visit most often.
  • This website analysis tool also helps you monitor your competitors’ websites and compare your performance with theirs in order to gain a better understanding of how you can improve.
  • With all that, you can also use this tool to get detailed reports on the overall performance of your website in terms of traffic sources, goals, eCommerce activity, and more to track your progress over time.

In short, Google Analytics is an invaluable tool for any business looking to maximize their online presence on search engines like google and outrank its competition.

Google PageSpeed Insights

Google page speed insights is a free SEO tool that provides insight into the speed and performance of your website on different devices.

How does Google PageSpeed Insights work?

  • Google PageSpeed Insights is one of the first free tools you need. It helps you analyze the performance of the pages on your website and provides recommendations for improvement if required.
  • It evaluates both desktop and mobile versions of a given page and offers specific suggestions on how to improve its loading time, such as optimizing images, minimizing file sizes, and reducing redirects.
  • It gives SEO scoring to your site from 1-100 on its usability and user experience. For example, how your visitors are accessing content due to slow loading times.

As the internet becomes increasingly mobile-friendly, Google PageSpeed Insights tells you exact SEO data on your website performance to mend changes – just enter your URL. So, you can stay ahead of the curve by ensuring your site is properly optimized for all devices and taking no time to load.

Google Search Console

This heavenly amazing SEO tool constantly analyzes your website and provides a report on SEO issues like indexing errors, keyword ranking, page experience, and a lot more.

How does Google Search Console work?

  • Google Search Console allows you to monitor, maintain and troubleshoot your website’s performance in Google search results.
  • The service provides comprehensive reports on technical SEO such as page indexing status, keyword ranking, page experience, and instant SEO metrics like clicks, impressions, and more.
  • You can track the progress of your SEO efforts in real time by seeing your search engines are looking at your website.
  • With a tool like this, you can quickly identify potential issues before they become major problems and work towards improving your site’s overall rankings.

With Google Search Console at your side, you can easily stay ahead of the SEO game and maximize your website’s potential.

Ahrefs Webmaster Tools

Ahrefs’ SEO toolbar is an incredibly useful tool that gives a comprehensive technical SEO audit of your website.

How does the Ahrefs Webmaster tool work?

  • Running a technical SEO audit of your website, it allows you to see how well your website is optimized for search engine results (SERPs).
  • It looks at factors such as page speed, meta tags, and backlinks to give you an in-depth SEO report that can help you adjust your website for better rankings.
  • Free SEO tools like Ahrefs also offer SEO and reporting tools such as keyword research and competitor analysis. This is to help you gain insights into how to improve your website’s SEO.

With this powerful Ahrefs suite of tools, you can easily track the progress of your optimization efforts and make sure that your website is performing optimally in search engines.

Answer the Public

If you’re looking for a free keyword research tool that’d work better than all other free and paid keyword research, then answer the public is the right tool to use. Based on one keyword, you can find tens of the best keywords related to your main keyword.

What does Answer the Public work?

  • Answer the Public is an incredible free keyword research tool that gives you a laundry list of questions people are asking on the internet; the most popular questions and topics related to content marketing in your niche.
  • It builds a visual map of the questions and topics around any keyword, allowing you to quickly identify potential content opportunities.
  • Beyond that, it provides valuable insights into what people are searching for on Google and can help you to create high-quality content that is tailored to your target audience.
  • What’s more, Answer the Public makes sure that your content stands out from other competitors in search results by providing unique data such as related words and phrases.

All in all, Answer the Public is an invaluable resource for websites that want to work on their content marketing and looking for free keyword tools.

Ahrefs’ Backlinks Checker

Ahrefs’ backlink checker provides a completely free SEO analysis of the backlinks.

How does Ahrefs’ Backlink Checker work?

  • Ahrefs’ backlink checker is an extremely useful tool to analyze and track your website’s backlinks.
  • It provides a comprehensive, free SEO analysis of the top 100 backlinks for any given domain or URL.
  • The tracking tool shows you who has linked to your website, the anchor text used, the target page, and the Ahrefs Domain Rating (DR) of each link.
  • Another SEO feature of this tool is to identify gaps for improvement and remove bad links to your website.
  • By tracking your website’s total number of backlinks over time, you can monitor progress and make changes to improve your site’s SEO.
  • Another free feature of this tool is to inform you about the quality of each link, allowing you to determine if they are helping or hurting your rankings.

With its easy-to-use and powerful features, Ahrefs’ Backlink Checker is a powerful and free resource for anyone looking to improve the SEO and website’s search engine ranking.

Google Ads Keyword Planner

By running the ad campaign, you can actually see what people are searching for with the exact search volume on the Google Ads keyword planner.

How does Google Ads Keyword Planner work?

  • Google Ads Keyword Planner allows you to research keywords and see helpful data such as estimated monthly search volume and competition levels.
  • This enables you to create targeted campaigns that are tailored to your target audience, which can help drive more traffic to your website or online store.
  • With this tool, you can also identify new keywords that can drive traffic to your business.
  • You not only get valuable insights into user behavior but can use the data to create future marketing strategies.

Ultimately, Google Ads Keyword Planner is an essential tool for any business looking to optimize their campaigns and get better results from their ads.

Google Trends

Google trends help you see the popular topics related to your niche.

How does Google Trends work?

  • Google Trends is an incredibly powerful tool that allows you to see what topics are trending in the world.
  • By tracking and analyzing the frequency of search terms over a period of time, google trends compare it to other relevant topics.
  • This free SEO tool helps you to understand how popular something is, so you can use this data to decide which topics to focus on while creating an SEO content strategy.
  • For example, if you’re writing about health and wellness, Google Trends can help you see which topics are most commonly being searched for, so you can create content that will be seen by more people.

By using the free SEO tool, Google Trends, you can have such content on your website that will always be relevant and popular.

Ahrefs’ SEO Toolbar

In the list of free SEO tools, Ahrefs’ SEO toolbar works entirely differently. It finds out the broken links and other on-page SEO elements of the site page.

How does Ahrefs’ SEO toolbar work?

  • Ahrefs’ SEO Toolbar is an incredibly useful tool for any person looking to optimize their website for search engine rankings.
  • It provides an in-depth analysis of the page and highlights any issues that may have a negative impact on its ranking.
  • The free SEO tool scans the page and detects broken links, missing meta tags, inadequate keyword density, and other elements that can hurt your site’s visibility.
  • With all that, Ahrefs’ SEO Toolbar offers quick access to competitor page data and backlink reports which helps you gain insights into who is trending in your industry.

All in all, Ahrefs’ SEO Toolbar is a must-have tool for anyone looking to improve their presence on the internet.

Yoast SEO

As simple as it can be: Yoast SEO is a free SEO tool that helps you optimize your blogs for search results.

How does Yoast SEO work?

  • Yoast SEO is an invaluable free SEO tool that provides users with a comprehensive set of SEO features to make it easy for them to create and maintain an effective SEO strategy.
  • With Yoast SEO, you can easily create meta titles and descriptions, manage XML sitemaps, generate social media tags, and even analyze the readability of your content.
  • Moreover, its in-depth analysis feature helps you identify any areas where your website may be lacking in terms of SEO optimization.

All this makes Yoast SEO a compulsory free SEO tool for anyone looking to maximize their online visibility and reach their target audience. Whether you’re a small business or an individual just starting out in the world of web development, Yoast SEO will help you get the most out of your website’s potential.

SERP Robot

With this free SEO tool, you can see your position for keywords on SERPs.

How does SERP Robot work?

  • SERP Robot is a free SEO tool that helps you to track your website and keyword rankings on Search Engine Result Pages (SERPs).
  • It allows you to monitor your ranking performance over time and compare it against your competitors.
  • With this free SEO tool, you can also analyze the visibility of any website in search results, spot trends in your rankings, as well as identify errors that could be negatively affecting your presence on SERPs.
  • By using SERP Robot, set up automated reports to get an email on a regular basis. This way, you’ll always stay up-to-date with how the rankings for your website are changing.

Just add your webpage URL, and target keywords (keywords should not be more than 5) to see where you rank for each.

XML. Sitemaps

You can use the free SEO tool, XML.sitemap to create a sitemap for your website.

How does XML. Sitemaps work?

  • XML is an essential part of effective website optimization. It is a markup language that provides structure to web content, allowing search engine spiders to better crawl and index the content on the site.
  • Using the XML Sitemap, you can inform search engines of all URLs on your website, as well as the pages’ frequencies and when they were last updated.
  • This helps search engines easily discover new content and determine which pages should be indexed and ranked higher in the SERPs.
  • This SEO tool is also beneficial for websites with complex navigation structures or large catalogs, as it helps search engine crawlers better understand how the site is organized.

XML sitemaps are easy to create, even for those with limited technical knowledge – you can use other free tools like Google Search Console or Screaming Frog to generate one quickly and effectively.

Google Alerts

If you want to see who is mentioning your website, use the free SEO tool Google Alert

How does Google alert work?

  • Google Alerts is an incredibly useful tool for anyone looking to monitor their online presence. With this free SEO tool, you can easily see when and where your website or brand name is being mentioned online.
  • Only does it help you monitor your own business, but you can also use Google Alerts to keep tabs on competitors or even industry trends.
  • It’s fast, easy, and effective. All you have to do is create an alert with the keyword of your choice and Google will send you an email notification any time the word appears in new content around the web.
  • Whether it’s blog posts, press releases, articles, or social media, you’ll be able to stay informed of all activity related to your keyword in one convenient place.
  • This way, if there’s ever a negative review or incorrect information out there about your company or product, you can act quickly to address it before it causes any issues.

Google Alerts helps make sure that nothing slips through the cracks and keeps everyone up-to-date on the latest news and mentions surrounding their website or brand.

Keyword Surfer

This free SEO tool helps you see the search traffic volume and Cost-per-click (CPC) within the search results as a free chrome extension.

How does Keyword surfer work?

  • Surfer is a useful search engine optimization (SEO) tool that helps to identify the best keywords to target on websites.
  • It provides valuable insights into search traffic volume, competition level, and Cost-per-click (CPC).
  • This allows users to determine the most profitable keywords to use in their SEO campaigns.
  • With Surfer, you can quickly and easily analyze competitors’ websites and use the data gathered to fine-tune your own website’s SEO strategy.

Keyword Surfer is an effective tool that provides valuable insights which can help you increase website traffic and boost your ROI from SEO campaigns.

SEOworkers Analysis Tool

This top SEO website analyzer can be downloaded as a plugin. Just plug in the URL of any website (yours, or not) to get a report.

How does the SEOworkers analysis tool work?

  • SEOworkers Analysis Tool report contains useful information on the website’s performance, such as keyword optimization, page speed, meta tags optimization, and more.
  • Such insights can help identify SEO tasks you can implement to enhance your internet presence.
  • This free analysis tool can also help you evaluate the effectiveness of your current campaigns or develop new ones.

There are a variety of SEO factors you need to consider and SEOworkers optimization tool can make the process easy.

Robots.txt Generator

Search engines use crawlers to understand your website. The robot txt. File generates a file that helps internet robots to know which part of the domain they have to crawl. Robot.text generator is a free SEO tool that can help you create that file.

How does Robots.text generator work?

  • Robots.txt Generator is an essential SEO tool to create file, to help internet robots crawl your website. With that file, you can prevent certain webpages from being indexed, protect sensitive data from being accessed, and even block access to entire directories or files.
  • If you have multiple websites hosted on the same server, Robots.txt Generator can help manage the robots file so that each domain has its own rules with regards to crawling and indexing.

It’s an effective way to ensure that your content is presented in a way that best serves your business objectives while avoiding any potential issues with search engine algorithms.

Neil Patel SEO Analyzer

If you want to know all the main things about your website, go to this site. Neil Patel SEO analyzer gives you a quick and detailed sneak peek of SEO scoring and backlinking information on your site. It’s totally free.

How does Neil Patel’s SEO Analyzer work?

  • This free SEO Analyzer is a powerful tool that provides comprehensive data and analysis on the optimization of your website’s search engine rankings.
  • It allows you to gain valuable insight into what aspects of your site need improvement, and how you can go about implementing those changes. The free SEO tool website analyzer provides an in-depth report of your website’s SEO score, backlinks, keyword ranking, traffic sources, and more.

With these metrics at hand, you can easily identify which areas SEO is going wrong and where you need to focus your efforts.


SEOptimizer as the name suggests is a simple SEO tool but the work it does is amazing. It gives you an instant report about your on-page SEO performance and content on your website.

How does the free SEO tool SEOptimizer work?

  • With SEOptimizer, you can quickly and easily analyze the quality of your website’s content.
  • This tool provides detailed reports about the performance of each page and other helpful metrics such as SEO audit, meta tags, and page speed on mobile and desktop.

Plug in your website URL and SEOptimizer will generate a free SEO auditing report for you to improve your site’s SEO.


Easily accessible chrome extension, mozbar gets you handy information on SEO that you didn’t know that you needed.

How does the free SEO tool Mozbar work?

  • Mozbar is free, easy to use, and can be installed as quickly as any other extension. With Mozbar, you can easily check out all the important metrics about any website or page – domain authority, page authority, backlinks, and much more.
  • You can also get detailed information about on-page elements like images, titles, headings, and meta descriptions.
  • Mozbar is an essential tool for you if you are serious about SEO and want to improve your SEO to increase online visibility or optimize it for better search engine results.

Thanks to Mozbar, you can now get the data you need in just a few clicks!

Final thoughts on Free SEO Tools That are Available!

There are tons of free SEO tools and many with free versions that will get you started with your SEO journey. These tools you can use to increase optimization of your website, organic traffic, leads, and eventually revenue.

If you are looking to take someone’s help who has expertise in SEO and can help you increase the ranking of your website, contact SEO Guys!

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