10 Fb Guard Photograph Dimension & Design Very best Practices [Templates] - SeoGuys.ae

10 Facebook Cover Photo Size & Design Best Practices [Templates]

10 Fb Guard Photograph Dimension & Design Very best Practices [Templates]

When society arrive at your Fb Web page, the place do you assume they’ll glance first? I’ll provide you with a couple of hints.

It’s a vision piece of content material that sits on the peak of your Web page. That’s correct — it’s your Fb shield photograph.

Free Templates: Facebook Cover Photos for Businesses

On this submit, you’ll be informed Fb shield photograph very best practices with real-world examples for each and every tip we advise. To get began, let’s dive into Fb shield photograph dimensions.

Often referred to as your Fb banner, this graphic is without doubt one of the maximum unhidden portions of your Web page.

A shield photograph can change into your Fb Trade Web page from a passive repository of your enterprise task to an inviting population. 

Meta units particular dimensions for shield footage to develop a normal glance throughout all Fb Pages it doesn’t matter what instrument they’re considered on.

Listed here are key main points to keep in mind about your shield photograph:

  • It’s going to be left aligned with a complete bleed and feature a 16:9 facet ratio.
  • It should be no less than 400 pixels extensive and 150 pixels tall, with the best measurement being 851 pixels extensive and 315 pixels tall.
  • It’s going to load the quickest as an sRGB JPG document that’s underneath 100 kilobytes. 

On account of the scale defined above, there can also be an overlap between your web page’s profile image and the shield photograph. 

facebook cover photo size

Symbol Supply

Within the following division, we’ll shield what to search for when optimizing your shield photograph for cellular and desktop units.

How do Fb shield footage seem on cellular displays vs. desktop displays?

Cellular units will show a smaller model of the shield photograph than a desktop display screen would, and the picture under describes precisely why that occurs. As you’ll see, there’s a accumulation of field across the perimeter of the photograph which may be snip off when a customer is viewing it on a cellular display screen vs. a desktop display screen in the event you’re no longer cautious along with your design.

facebook cover photo size

Due to this fact, it’s very best to playground the notable portions of your content material within the inexperienced field. Doing this will likely put together certain everybody can see your shield photograph correctly irrespective of the instrument they’re the usage of.

Want support getting began? Beneath, you’ll in finding Fb shield photograph templates and very best practices to steer you when designing your emblem’s shield photograph art work.

1. Abide via Fb’s shield photograph pointers.

It sort of feels like a no brainer, however following Fb’s shield photograph pointers is step one to preserving your Fb Web page perceptible at the platform. I’d extremely recommend studying throughout the complete Web page Tips, however listed below are a couple of notable issues to store in intellect in your Fb shield photograph:

  • Your shield photograph is population.
  • Guard footage can’t be misleading, deceptive, or infringe on somebody else’s copyright.
  • You’ll be able to’t inspire society to add your shield photograph to their private timelines.

In the event you get stuck violating the above phrases, Fb may just take motion towards your Web page. And presen Fb doesn’t explicitly say what’s going to occur in the event you violate their shield photograph pointers, it’ll be good-looking inconvenient to have your Fb Web page got rid of on account of a shield photograph infraction.

2. Manufacture certain your Fb shield photograph is the proper measurement.

As I discussed previous, the Fb shield photograph measurement is 820 pixels extensive via 312 pixels tall for desktop displays, and 640 pixels extensive via 360 pixels tall on cellular displays.

Next spending age designing the very best shield photograph, the ultimate factor you’ll need your guests to look is a truncated model of it. In the event you add a picture smaller than the ones dimensions, Fb will stretch it to suit the field. That implies Fb might most effective show a 3rd of the picture you designed.

If you wish to have a no-hassle solution to put together certain your shield footage are the proper measurement, obtain our pre-sized template for Fb shield footage.

Featured Useful resource: Fb Guard Photograph Templates

Facebook Cover Photo TemplatesObtain the Independent Templates

3. Don’t concern in regards to the “20% text” rule.

Again in 2013, Fb got rid of all references to the 20% rule on textual content in shield footage, however that doesn’t cruel you must usefulness a accumulation of textual content to your design. The former rule mentioned that most effective 20% of a shield photograph may just show textual content. Even though this rule would possibly pitch restrictive, the sentiment in the back of it had advantage — you wish to have your guests engaged with visuals, no longer a wall of textual content.

In the event you’re going to usefulness textual content to your shield photograph, store it concise and let the imagery discuss for itself. You’ll be able to see how we struck this stability on HubSpot’s Fb Web page under.

Facebook cover photo example featuring HubSpot's facebook page

For extra shield photograph inspiration, take a look at our Fb Web page.

4. Give your shield symbol a point of interest.

Bring to mind your shield photograph because the portion of your Web page that’s “above the fold.” If it’s distracting or complicated, society will probably be much more likely to click on off the Web page.

Lots of the very best Fb shield footage come with a point of interest along side a colour scheme that aligns with the left-overs of the emblem. Take into account, your social media accounts are extensions of your enterprise and so they must put together a just right first affect on guests.

Admirable Fb shield footage even have sufficient detrimental field to put together the topic, the booklet, and the weather distinctive to Fb (just like the CTA button on Fb trade Pages) get up out much more.

Right here’s an instance of fine usefulness of detrimental field from The Brandnew York Occasions:

Facebook cover photo example featuring the New York Times

And right here’s every other instance from social media control platform Sprout Social:

Facebook cover photo example featuring Sprout Social

5. Keep away from mixing the contents of your shield photograph along with your profile image.

With some smart design tactics, it’s essential to manipulate your profile image and shield photograph so they seem as though they’re two portions of the similar canvas.

Considered one of Paris’ impaired shield footage is a splendid instance of this:

Paris Facebook cover photo with blended profile picture

You’ll be able to nonetheless do that in your private profile, however Fb now not units up Trade Pages this fashion. Now, as proven within the examples previous on this article, the profile image is totally isolated from the shield photograph.

So, rather of merging the 2 footage into one, have them supplement each and every alternative with homogeneous colours or contrasting patterns presen nonetheless adhering in your emblem pointers.

6. Draw consideration to the motion buttons at the base correct.

You’ll have spotted in some of the shield photograph examples above that the principle call-to-action (CTA) buttons had been other. HubSpot’s CTA button says “Follow,” presen Sprout Social’s says “Sign Up.”

Relying on your enterprise, you’ll forming a Web page on Fb with a novel CTA button to the base correct of your shield photograph. Take the position of this button under consideration when designing your shield photograph.

LinkedIn Studying does this in a ingenious approach under, striking the graphic of an individual on a pc over the “Sign Up” button, drawing your optic to that blue CTA.

Facebook Cover photo example for LinkedIn Learning

Word: Moment it will look like a good suggestion so as to add directional cues like an arrow to get society to click on at the CTA buttons, observe that the ones CTA buttons don’t seem the similar approach at the cellular app.

In alternative phrases, it may well be complicated to cellular customers in the event you without delay combine the shield photograph design with the CTA buttons.

7. Proper-align the items to your shield photograph.

Since your profile image is at the left, you wish to have so as to add some stability in your Fb shield photograph design via striking the point of interest of the picture at the correct.

Check out those shield footage. Which one appears extra aesthetically satisfying?

Proper-aligned center of attention:

Samsung's new Facebook cover photo with a pair of phones on the right

Left-aligned center of attention:

Samsung's old Facebook cover with important elements on the left

Doesn’t the right-aligned shield photograph feel and appear a accumulation higher? In Samsung’s unutilized shield photograph, the largest design parts (the profile image, the textual content, and the 2 telephones) are calmly spaced.

In Samsung’s impaired shield photograph, your consideration is going straight away to the left aspect of the Fb Web page, inflicting you to pass over the title of the product at the upper-right aspect.

Now not most effective is including stability a a very powerful component of design, nevertheless it additionally permits your shield footage to be extra visually efficient on cellular. This brings me to my later level…

8. Accumulation cellular customers in intellect.

Statista studies that as of January 2022, 98.5% of Fb’s consumer bottom accesses the social community from cellular units like smartphones and drugs. That’s plethora — and it’s precisely why it’s so notable to store cellular customers top-of-mind when designing your Fb shield photograph.

On cellular, a way smaller portion of the shield photograph is perceptible. The fitting aspect is in most cases snip out completely.

Let’s check out what Cisco’s Fb Web page seems like on a desktop browser as opposed to on Fb’s cellular app.


Cisco's Facebook cover on desktop


Cisco's Facebook cover on the mobile website

It’s notable to notice that the textual content in Cisco’s shield photograph doesn’t seem. Moment right-aligned vision parts glance splendid, watch out to not put notable content material to this point to the proper that it will get snip off when being considered on a cellular instrument.

9. Come with a shortened hyperlink to your shield photograph description that aligns along with your Web page CTA.

If you wish to usefulness your shield photograph to help a Web page CTA, put together certain your shield photograph description additionally features a textual content CTA and hyperlinks to the similar trade in. This fashion, any age society view your shield photograph on its own, they are able to nonetheless get right of entry to the hyperlink.

Right here’s this custom in motion at the Adobe Ingenious Cloud Fb Web page:

Adobe Creative Cloud Facebook cover with a CTA link in the description

Professional tip: Decrease your hyperlinks and upload UTM codes to trace the guests who view your shield photograph and click on the hyperlink within the description. Shortening and monitoring options are to be had in HubSpot’s Advertising Hub and with equipment like Bitly.

(If you wish to be informed extra about how you can write efficient call-to-action booklet in your shield photograph description, obtain our detached e-book on developing compelling CTAs.)

10. Pin a alike submit correct under your Fb shield symbol.

Pinning a submit means that you can spotlight an ordinary Fb submit on the peak of your Timeline. It’s signified via a PINNED POST identify at the peak correct of the submit, like on Behance’s Web page under:

Example of pinning a related post below a Facebook cover image featuring Behance's Facebook page.

How does this relate to optimizing your Fb shield photograph? Neatly, in the event you’re spending age aligning your Fb Web page CTA, your shield photograph design, and your shield photograph description booklet, you must additionally put together certain to submit about the similar factor without delay in your Web page and pin that submit to the peak of your Timeline.

That approach, your guests have one very sunny call-to-action after they land in your Web page (albeit in numerous other places) — which can give them extra alternatives to transform.

Find out how to pin a Fb submit: Submit the submit to Fb, upcoming click on the 3 dots at the peak correct nook of the submit and make a choice Pin to Govern of Web page.

Drop-down menu with pin to top option highlighted

Fb Guard Photograph Sizes that Paintings for Your Trade

Choosing the proper shield measurement in your Fb Web page might appear easy, however it will possibly have a plethora affect on customers and potentialities visiting your Web page. An ill-fitting shield photograph or video can glance unprofessional and provides the fallacious affect in regards to the trait of your merchandise or services and products.

With the guidelines on this article, you’ve the ideas you want to develop a Fb shield photograph that embodies your emblem and engages customers at the platform.

Writer’s observe: This submit was once at the beginning revealed in July 2020 and has been up to date for comprehensiveness.

New call-to-action


leave a comment

Start with a free check-in

We’ll take a look across what you’re doing today.

[mc4wp_form id="98"]